Hello, I’m Shanna.
I’m a Writer, Storyteller and Content Strategist.

I bring a storyteller’s heart and a strategist’s mind to every project, from first draft to final product

BRANDS I’VE WORKED WITH

From major networks to independent productions, here are some of the brands I’ve worked with.

FEATURED PROJECTS

Selected work spanning digital media, branded content and audience growth

NBC Content Writing

Wrote episodic descriptions, video copy and web content for NBC series including Law & Order: SVU, Chicago Med and more.

Big Fat Positive Podcast

Co-created a weekly parenting podcast with 400+ episodes, expert interviews and millions of downloads.

The Office Playlist Hub

Transformed hundreds of underperforming video clips into optimized playlists that increased monetized video plays.

Want to see more of my work?

TESTIMONIALS

Want to get an idea of what it’s like to work with me or how audiences respond to my work?
Take a look at these testimonials from my colleagues and feedback from my podcast listeners to find out!

Supportive, Insightful Collaborator

Shanna is an active participant in all meetings but especially so in brainstorms, where her willingness to speak up and suggest potential solutions encourages others to do the same. She is always supportive and insightful during style guide and inclusive language conversations, which helps foster a safe environment for discussion.

NBCU Colleague

Relatable and Engaging

Shanna and Laura feel like hilarious, trusted friends. I’ve literally laughed out loud (and, let’s be honest, peed a little) while listening. They tackle even the big, messy topics with honesty, realness, and zero judgment. This podcast has made me feel so supported and less alone in every stage of parenthood. I truly can’t recommend it enough!

Big Fat Positive Podcast Listener

Project-Management Wizardry

In the year I worked with Shanna, she managed nine different site builds and launches. I’ve personally seen her wrangle incredibly complicated site builds — some with over 100 pages. There were probably a dozen people she needed to coordinate with on a daily basis, and she made the process so streamlined and kept the site build on track (and on time).

Richer Design Group Colleague

Enthusiastic and Adaptable

I admire Shanna’s enthusiastic collaboration in projects with our partners, such as the SNL and Office playlists, the Americas microsite, and more. I’m impressed at how adaptable her work is.

NBCU Colleague

Are you looking for a strategic storyteller to shape and elevate your brand’s content?